Create a free account. This feature requires Pro or above. Business or Creator Instagram account required.
Animated product story · sample data
knit.bio / illustrative product view
k.
A product in the conversationSample product · no purchaseM
Here’s the studio guide you asked about.
The studio-lighting guide₹490 · illustrative price
View product
Your linked store supplies the actual products and prices.
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Made for your next move.
Pro and upFor the featured capability
Official Instagram APIConnect with Meta, without sharing your password
Your next creative move.Connected to the rest of your creator toolkit
THE SHORT ANSWER
What does selling in Instagram DMs mean?
Most Instagram sales conversations happen in DMs: someone comments “PRICE” or asks how to order. Selling in DMs means answering with the product itself instead of a link to a page they have to find, so the path from comment to checkout is one tap.
With knit.bio, a comment-to-DM automation can attach a Product or a Product carousel. Tapping a tile opens the same checkout your link-in-bio store already uses, with the payment method you connected. The purchase is then linked back to the conversation it came from, so you can see what your DMs earn.
MADE FOR THE WORK YOU WANT TO DO
From a product question to a clear next step.
Your product
THE DOWNLOAD
01 / THE DOWNLOAD
Share a digital product.
Send a card for a guide or resource. Digital orders include a download page and email delivery.
THE COLLECTION
02 / THE COLLECTION
Offer a few good options.
Use a carousel of up to ten products so the person can find the right item in the conversation.
A next step to your store.Your connected checkout opens outside Instagram.
THE ORDER
03 / THE ORDER
Connect the purchase to its source.
Use your connected checkout and review the automation attribution attached to its orders.
FOLLOW THE WORKFLOW
See how the pieces connect.
A sample product card gives the person a clear next step from the DM.
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Illustrative workflow · no account actions performed.
knit.bio / illustrative product view
k.
A product in the conversationSample product · no purchaseM
Here’s the studio guide you asked about.
The studio-lighting guide₹490 · illustrative price
View product
Your linked store supplies the actual products and prices.
SAMPLE DATA / FICTIONAL CREATOR EXAMPLE
MAKE IT YOUR OWN
How to sell products in Instagram DMs
Add a product, connect payments and link your Instagram account to your page. Test the checkout before promoting it.
Add products to your knit.bio store (see link in bio with a store) and connect your own payment account in Settings. The same connection powers your store and your DMs.
02
Build the automation
In the Auto-DM builder, set “Link to send” to Product or Product carousel and pick what to sell. Product cards require Pro or Studio. Choose your own post and product, review the message, then explicitly enable the campaign. See comment-to-DM automation.
03
That is it
Test a purchase before promoting the automation. Orders through your connected checkout carry the DM attribution, while digital delivery uses the download page and email. Prices and product details are read fresh when a DM is sent, so a store edit updates later messages.
THE DETAILS THAT MAKE IT USEFUL
What happens when someone buys
knit.bio / illustrative product view
k.
A product in the conversationSample product · no purchaseM
Here’s the studio guide you asked about.
The studio-lighting guide₹490 · illustrative price
View product
Your linked store supplies the actual products and prices.
01 / 03
The complete workflow · illustrative sample
A carousel they can browse
Up to 10 products in one DM. The follower taps a tile to open your checkout page outside Instagram.
Your real checkout, your money
Tiles open the same checkout page your store uses, with your own connected payment account. knit.bio takes 0% platform fee on every plan; your payment processor charges its own fees.
Orders traced to the source
As soon as the buyer pays, the order is stamped with which Instagram automation and which contact it came from. Nothing to turn on. On Pro and Studio, Post Report then shows what each post earned. See Instagram analytics.
Digital files back in the thread
After a digital purchase, knit.bio attempts a download link in the DM. Instagram messaging limits or a disconnected account can prevent that message; the download page and email remain available.
Manual delivery for services
For anything you would rather deliver yourself (a service, a custom order), set the product’s delivery to manual. The buyer still gets a confirmation and you follow up personally.
Early-access drops to superfans
Pro and Studio can message their ranked superfans and attach one store product as an early-access drop, sent as its own message after your note. Anyone outside Instagram’s 24-hour window is reported back by name.
CHOOSE FOR THE JOB YOU NEED
Available from Pro.
DM product cards require Pro or Studio and a linked knit.bio page and store. Payment processor fees apply; knit.bio takes no platform commission. Pro is $19 USD per month, billed monthly.
Product and Product carousel links are on Pro and Studio, and use products from your knit.bio store; a published bio page is optional. The store holds 10 products on Pro and is unlimited on Studio.
Attribution needs a real checkout (Stripe or Razorpay connected). A product whose only buy option is a link you pasted yourself, such as UPI, PayPal.me or a custom URL, still sends fine, but a sale made that way cannot be linked back to the conversation.
Instagram limits a carousel tile’s title to 80 characters and allows up to 10 tiles, so long product names are trimmed. Product cards are sent as a message, so they follow Instagram’s messaging rules, including the 24-hour window for follow-ups.
A Free or Essentials plan can still send links; the product and carousel options are the Pro feature.
Order attribution shows what DM links earned. Sales that happen elsewhere with no tracked link in between cannot be traced by any tool.
BEFORE YOU CONNECT
Questions worth asking.
Can you sell products directly in Instagram DMs?
A knit.bio automation can send a product or a carousel of up to 10 in a DM. The follower taps a tile to open your checkout outside Instagram. The order can be linked to the automation and contact; digital delivery is available on the download page and by email, with DM delivery attempted when possible.
How does a follower buy from a DM?
They comment your keyword, receive a DM with the product or carousel, tap a tile to open your checkout outside Instagram, and pay with the method you connected. A digital product is available on the download page and by email; knit.bio also attempts to send its link back to the DM.
Does knit.bio take a cut of DM sales?
No. knit.bio charges 0% platform fee on every plan. You connect your own payment account and the money goes straight to you. Your payment processor charges its own fees.
Which plan do I need to sell in DMs?
Product cards and carousels in DMs are on Pro and Studio. Pro includes a store with 10 products; Studio is unlimited. The Free and Essentials plans can send a plain link in a DM.
Can I tell which post or automation made a sale?
Yes, for sales through a knit.bio checkout. The order is stamped with the Instagram automation and contact it came from, and on Pro and Studio Post Report shows what each post earned, including revenue per 1,000 people reached.
Can I sell with UPI or PayPal.me links?
You can send those links in a DM, but a sale made that way cannot be linked back to the conversation, because there is no checkout page in the loop to do the linking. Connect Stripe or Razorpay for attributed sales and in-thread delivery.
