Start on Free. No card needed. Business or Creator Instagram account required.
Animated product story · sample data
knit.bio / illustrative product view
k.
Your media kitAn introduction worth sharingM
MEET THE CREATORMaya RaoStudio stories. Useful ideas. A considered point of view.
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Made for your next move.
Free to startA useful place to begin
Official Instagram APIConnect with Meta, without sharing your password
Your next creative move.Connected to the rest of your creator toolkit
THE SHORT ANSWER
What is an Instagram media kit?
A media kit is the short profile a brand reads before deciding whether to work with you: who you are, who follows you, how your content performs, what you charge and who you have worked with. Most creators build one in a design tool, and its numbers are out of date within weeks.
A live media kit reads those numbers from Instagram every time a brand opens it. Proof of ROI, recent performance, your feed and your audience breakdown are filled in automatically. The parts only you can write, such as your headline, your sponsorship packages and the brands you have worked with, are the only manual fields.
MADE FOR THE WORK YOU WANT TO DO
Ready for the next introduction.
Creator profile
YOUR STORY
01 / YOUR STORY
Introduce your creative world.
Bring your profile and recent work together so a potential partner can understand your perspective.
PUT YOUR WORK IN CONTEXTYour audience.
Recent workKey metrics
YOUR AUDIENCE
02 / YOUR AUDIENCE
Share the available context.
Show the insights Instagram makes available. Missing audience metrics stay clearly marked.
Your next introduction.One public link. Your creator story.
YOUR PITCH
03 / YOUR PITCH
Send one useful link.
Share your kit when a brand asks, and keep a clear path for relevant inquiries.
FOLLOW THE WORKFLOW
See how the pieces connect.
Start with a clear introduction and your own creative identity. Maya is a fictional example.
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Illustrative workflow · no account actions performed.
knit.bio / illustrative product view
k.
Your media kitAn introduction worth sharingM
MEET THE CREATORMaya RaoStudio stories. Useful ideas. A considered point of view.
SAMPLE DATA / FICTIONAL CREATOR EXAMPLE
MAKE IT YOUR OWN
How to make an Instagram media kit with knit.bio
Connect Instagram, review the information and design in your kit, and publish a version you are ready to share.
Connect a Business or Creator account with Meta login. Your stats, recent posts and audience breakdown then fill the kit with no manual entry.
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Write the parts only you can
Add a headline, niche, location and intro line, then your sponsorship packages: a name, description, price, and an optional tag such as “Most booked” or “Best value”, plus lead time and weekdays-only availability. Add the brands you have worked with and a testimonial quote.
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Pick a look
Choose a theme (or your own accent colour), a font pairing and a layout template. Every change updates a live preview instantly.
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Publish and share the link
Your kit lives at knit.bio/mediakit/yourhandle. Put the link in your bio or send it in reply to sponsorship DMs. On Pro and Studio, brands can also pick a package and an open date and send a booking request.
THE DETAILS THAT MAKE IT USEFUL
What is on the media kit
knit.bio / illustrative product view
k.
Your media kitAn introduction worth sharingM
MEET THE CREATORMaya RaoStudio stories. Useful ideas. A considered point of view.
01 / 03
The complete workflow · illustrative sample
Proof of ROI and recent performance
Live figures from your connected Instagram, so a brand sees what your content actually did rather than a screenshot from three months ago.
Audience breakdown
Who is watching, from Instagram’s own audience data (demographics appear once Instagram shares them, at roughly 100 or more followers).
Sponsorship packages you set
Your packages and your prices. knit.bio does not invent a market average for what you should charge; the rate card is one you author yourself.
Booking requests (Pro and Studio)
Visitors pick a package and an open date from a calendar that respects your lead time and greys out dates already booked. No payment is taken at request time: the request lands in your Deal Desk pipeline for you to confirm.
A PDF download (Pro and Studio)
Brands can save an offline copy of your kit to share with their team.
Optional link-click proof
Off by default. Turn it on to show verified link clicks from your knit.bio page as secondary proof, tagging sponsored links with a UTM campaign. Included with Pro and Studio.
A reply that sends it for you
The Money Inbox brand-deal auto-reply (Pro and Studio) sends your media kit link the first time a brand writes, so they see your audience and rates while you sleep. See the Instagram DM inbox.
CHOOSE FOR THE JOB YOU NEED
A useful start on Free.
A published media kit is included on Free. PDF downloads and optional link-click proof require Pro or Studio.
The figures come from Instagram’s official API, so a Business or Creator account is required, and audience demographics only appear once Instagram shares them.
Free and Essentials kits carry a small knit.bio badge and skip the booking calendar, the PDF and link-click proof.
A booking request is not a payment. Nothing is charged when a brand requests a slot; you confirm it from Deal Desk and send a payment link yourself.
The public media kit page is set to noindex so it does not appear in search results. It is a link to share with brands, not a page that ranks.
Booking requests become deals in your pipeline, which holds 5 active deals on Free and 25 on Essentials.
BEFORE YOU CONNECT
Questions worth asking.
What should an Instagram media kit include?
Who you are and what you make, your audience (age, gender, location), reach and engagement, your best recent content, what you offer and charge, brands you have worked with, and how to book you. knit.bio fills in the numeric parts from Instagram automatically. See how to build an Instagram media kit that gets you booked.
Is the media kit generator free?
Yes. Designing and publishing a media kit is free on every plan. Free and Essentials kits carry a small knit.bio badge. Pro and Studio remove it and add booking requests, the PDF download and link-click proof.
Does the media kit update itself?
Yes. Proof of ROI, recent performance, your feed and your audience breakdown are pulled live from your connected Instagram account, so a brand sees current numbers rather than a screenshot. The fields you write yourself (headline, packages, brands worked with) change only when you edit them.
How do brands book me from the media kit?
On Pro and Studio, the public kit ends with a “Book a slot” section. The brand picks one of your packages and an open date and submits a request. It lands in your Deal Desk pipeline, where you confirm or decline it and send a payment link. Nothing is charged at request time.
Can I send my media kit as a PDF?
On Pro and Studio, yes: a Download PDF button on the public page lets brands save an offline copy. On Free and Essentials, share the link instead.
